Moving image and branding

 This project focuses on the effects of integrating moving image into branding. It compares two brands and one production house. With the fast pace change in technology, social networks have become a channel to constantly share video's or images. Making brands pressured into adding moving image into their techniques but also making them more successful and entertaining compared to others.  I chose a TV Channel which is unique in what it does, to encourage them to rebrand. I made this presentation into a moving image as well as a book, in order to also display the effects of moving image.

This project focuses on the effects of integrating moving image into branding. It compares two brands and one production house. With the fast pace change in technology, social networks have become a channel to constantly share video's or images. Making brands pressured into adding moving image into their techniques but also making them more successful and entertaining compared to others. 
I chose a TV Channel which is unique in what it does, to encourage them to rebrand. I made this presentation into a moving image as well as a book, in order to also display the effects of moving image.

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